How Global Traditions are Redefining Modern Beauty Standards
The global beauty market is undergoing a seismic shift. No longer dominated solely by a singular, Western-centric “Eurocentric” ideal, the industry is projected to reach approximately $580 billion by 2027 [1]. This growth is increasingly fueled by the “premiumization” of traditional rituals and the influence of Gen-Z consumers who prioritize authenticity over airbrushed perfection [2]. […]
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